Sustainable Beef .... What???

McDonalds announced  a few days ago that it is going to shift to sustainable beef  source Grist.  Now this rather perplexed me .... sustainable beef?  It's the word "sustainable" that gets me - defined:

"able to be maintained at a certain rate or level" "able to be upheld or defended" - Mmmm, neither of those seem to gel if you put the word beef or McDonalds in the same sentence.

So I googled "sustainable beef" and lo and behold there is a website devoted to ..... www.sustainablebeef.org  "Our focus is on filling information gaps about how beef technologies and sustainable beef-raising practices help produce safe, wholesome, affordable food while using fewer natural resources."   But what gets me is the bit "produce safe, wholesome, affordable food while using fewer natural resources" ....  fewer natural resources?????

McDonald's is pretty clear that it doesn't want to create the standard.  "Sustainable beef is not going to be defined by McDonald's." said Bob Langert (McD's vice president of global sustainability ... yup, they have one of those, whew, makes them look good doesn't it!!!!).  He went on to say "The key here is to get sustainable beef defined by a wide stakeholder group and coalition.  We needed a bigger critical mass." 

Now I wonder why that would be ..... pretty obvious that they don't want their name attached to the definition, I mean, it's got to look like it's a proper, kosher, real thing done by an independent party - a real coup would be WWF or PETA making the definition then McD's would get the kudos for following the beef sustainability guidelines ...... keep up with me here, I have a point. 

And my point is.  I don't care how "sustainable" or how "humane" or how "natural" beef is farmed - they are still farmed in huge quantities, unnaturally, slaughtered and made into foods we do not need for either our health or the environment.

I know I'm picking on McDonalds, unfortunately, they're the company who are really worried about how their profits will decline with the increase of food awareness that is happening, so they are the ones who are coming out with the grandiose ideas, which, if they pay off, other companies will also adopt.

I wonder if there's a chance that McDonalds would go totally vegan ..... nah, I'm just being silly now.

Have Happy Animal Friends

Fee
website:  www.thevegetariancenter.com

Truly? Selling Pets Online?

OMG I did not know that you can buy yourself a cute little puppy online.  I found out about it through the animal welfare website SAFE nz - I mean, I do online shopping and, yes, it's the way of the future, but …. NO, this is wrong - how can a person buy a puppy off the internet??????? 

I do not want to give a link to this company, but I'm going to put their name and link up and publicly tell the world - THIS IS WRONG!!!!! PetsUnlimited.co.nz - yes, this is a New Zealand company …… N.Z. the country that's supposed to be "clean" "green" and "friendly" etc etc ….. well, I'm here to tell you that I battle with the knowledge that my country supports factory farming, caged chickens, pigs in pens - and now this!!!!!

Who is going to buy a pet over the internet?  Who is going to buy a pet without first meeting the little fellow, giving him/her a cuddle, talking and playing and allowing that pet to also be involved in the choosing process ?????

Screenshot of the website

And, how are PetsUnlimited going to monitor where their pets go?????  My first thought is that they can't if they are doing this online, my 2nd thought is - will these puppies be used for dog fighting??? …. Pets Unlimited will never know.

This company also sells online: a  selection of Birds, Kittens, Reptiles, Tropical Fish and other Small Animals

TradeMe is another source for buying pets online ..... again - what guarantee that the homes will be suitable???

If you are like me and find this online pet shopping scary, then please show your support by sharing this on your Facebook page….or adding a comment below.

 

Have Happy Animal Friends

Fee
website:  www.thevegetariancenter.com